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Productive creativity
A central topic of ARCCI is productive creativity: how can we reinforce the economic success of creative work? In this context we set up several activities. A second case concerns the demand for design effectiveness: what is the added value that designers offer to their customers? There is not much information available about business models in the creative sector in general and the functioning of the business market for design assignments. To that purpose Jeroen van den Eijnde has analyzed the data which have been supplied within the framework of the Design to Business Award 2008 initiated by OPA (Design Platform Arnhem). D2B-Award is a biennial award, with the successful productive relation between customers and designers in the design sector as a central topic. [Jeroen van den Eijnde: The profit of design assignments, 2009; see appendix below this page]
At present, in addition to the research on innovative routines, a research has been initiated for `productive design routines’. Strengthening of the effectiveness of designers'. In this research the demand for design effectiveness is related to three research lines (complemented with dissemination line and education):
1. Creative business models within creative chains, which systematize as much as possible several business models in several parts of the design sector;
2. Productive customer / designer relations, analyzing more successful ways of dealing with each other in the field of design;
3. Successful design routines that, continuing in the research of Dany Jacobs and Snijders, treat the question: what can we learn from companies which are repeatedly successful in design?
4. Training and dissemination. How can we apply the knowledge from the research lines to educational and other programs, focused on the design sector? How do we translate this knowledge to accepted and implemented recommendations for the professional group and chains?
[research initiated by ourselves]
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